(Editor’s note: This post on Marcom 101 is part of our Tech Tuesday series. It was originally part of a presentation on High Tech Campus Eindhoven, and has been updated.)
Dispatches Media has several business lines, including Tier1 Tech Talent, helping startups with marketing communications (“marcom”) and funding. The missing piece we see so often with the startups we work with is an insufficiently robust social media/web presence.
Which makes sense.
It’s the chicken-and-the-egg thing … how do you build a brand when you barely have enough capital to keep the lights on? And how do you keep the lights on if you don’t come up at the top of a Google search when you’re going before potential investors?
Well, we have developed a marcom road map for startups. And it is a process … tweaking your messaging from your earliest days with just an idea through to the point you’re getting traction with the media and investors.
This is distilled from years of working with clients big and small. We’ve learned what works and doesn’t work, and how far conventional wisdom will take you in the always-evolving world of social media, marketing and communications.
